Red Bull
Las Vegas Grand Prix
Las Vegas Grand Prix
↓ Role
Associate Design Director
↓ Agency
Wasserman
For the 2025 Formula 1 Las Vegas Grand Prix, we were tasked with branding Red Bull's sponsorship of the race. I designed and led development of a design system meant to evoke the heat and the neon of Las Vegas, using a base of 3D-rendered forms, mirages emerging from the desert. These shapes were then colorized with glowing gradients of Red Bull's color palette, and used as a basis for signage, digital elements, and other assets around the track.
In addition to the suite of assets that we developed, a style guide and toolkit was also created and handed off to Red Bull, to ensure consistency as they produced designs of their own.
