Meta
VidCon 2022
VidCon 2022
↓ Role
Associate Creative Director,
Graphic Designer
Graphic Designer
VidCon is the world’s largest event for fans, Creators, executives, and brands who are passionate about online video and building diverse communities. For the first time ever, Meta brands, including Instagram and Facebook, activated collectively—letting guests know Meta is one family of apps and services ready to power their creativity.
We activated four major experiences over the course of three days: the Hyatt Lounge, Hyatt Pool Party, VidCon Creators’ Lounge, and Instagram Night Out Party. Every piece of each space was optimized for Instagram Reels video capture, and product-specific vignettes showcased Meta's latest offerings in a fun and interactive way.
We activated four major experiences over the course of three days: the Hyatt Lounge, Hyatt Pool Party, VidCon Creators’ Lounge, and Instagram Night Out Party. Every piece of each space was optimized for Instagram Reels video capture, and product-specific vignettes showcased Meta's latest offerings in a fun and interactive way.
