For the release of the new Dodge Challenger, Dodge teamed up with Supercompressor to celebrate the heritage of the American muscle car. Since this series of content was so historically focused, we decided to reference 1970's exploitation films, where fast cars played a starring role. Using period fonts, colors, and sensationalist copy, we were able to turn the 2015 Challenger into the star of a 70's b-movie in email ad units and in editorial images.

Project completed while employed at Thrillist Media Group.


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