OneSeventyFive
Branding
↓ Role
Art Director, Designer
OneSeventyFive is a New Jersey-based menswear company, specializing in limited runs of handmade neckties, bowties, and pocket squares. Making formal wear by hand is a lesson in craft and tradition, and the identity honors this by referencing a bygone era of decadence (looking at you, Jay Gatsby) and presenting itself in a sophisticated black & white palette. I created a flexible system of marks to be used across the brand's packaging and stationary, and handwritten elements give an additional personal, handmade touch to an already intimate product.
