American Express
Formula 1
Formula 1
↓ Role
Associate Design Director
↓ Agency
Wasserman
As the Official Payments Partner of Formula 1, American Express has a presence at every F1 race globally – as the design lead on this year-long project, I led the development and implementation of a branding and design system that spanned signage and graphics, as well as spatial design and material usage. In 2025, this system was implemented across 16 races worldwide, with thousands of assets produced in a variety languages.
Beyond that, the scope of our work included the design and production of hundreds of custom patches, posters, driving scarves, tote bags, over 1000 pieces of signage, and countless other branded items. This project is currently undergoing a refresh as we gear up to do it all over again in 2026.
