THE WRONG NUMBER
BRANDING
"The Wrong Number" is 1920's slang for an "undesirable person," or, more likely, someone who the mafia would have a hit out on. For my BFA thesis project, I created a branding system for a Prohibition-era inspired bar, playing into the retro aesthetic by choosing period colors and imagery, and rendering all of the type by hand.

When presenting this project, I wanted to display it in as realistic of a manner as possible. This meant constructing a bar, painting signs by hand, having beer both in bottles and on tap, and including elements of a real bar such as branded glasses, menus, and coasters.

Student project completed at William Paterson University. Instructor: Angela DeLaura. 
Photos courtesy of Liz Cannizzaro.

MORE:

YOUR PROJECT SUCKS
POSTER
JACKTHREADS/WESTBROOK FRAMES
SILVER SERIES LAUNCH PARTY
GE
1032K
ONESEVENTYFIVE
BRANDING
SPEC KAY
XXV
IDENTITIES
LOGOS & MARKS
DODGE
AMERICAN TALES
AIDELLS
THE WIDE WORLD OF MEAT
HISTORY CHANNEL
SONS OF LIBERTY
THE GRIM REAPER
BRAND GUIDELINES
Back to Top