THE WRONG NUMBER
BRANDING
"The Wrong Number" is 1920's slang for an "undesirable person," or, more likely, someone who the mafia would have a hit out on. For my BFA thesis project, I created a branding system for a Prohibition-era inspired bar, playing into the retro aesthetic by choosing period colors and imagery, and rendering all of the type by hand.

When presenting this project, I wanted to display it in as realistic of a manner as possible. This meant constructing a bar, painting signs by hand, having beer both in bottles and on tap, and including elements of a real bar such as branded glasses, menus, and coasters.

Student project completed at William Paterson University. Instructor: Angela DeLaura. 
Photos courtesy of Liz Cannizzaro.

MORE:

THE XX
POSTER
IF ONLY YOU COULD SEE WHAT I'VE SEEN WITH YOUR EYES
2016 – ONGOING
AIDELLS
THE WIDE WORLD OF MEAT
IDENTITIES
LOGOS & MARKS
PEOPLE
2016 – ONGOING
SPEC KAY
XXV
TO THE SKY, TO THE NIGHT AND BACK DOWN
2017 – ONGOING
DODGE
AMERICAN TALES
THE GRIM REAPER
BRAND GUIDELINES
JACKTHREADS/WESTBROOK FRAMES
SILVER SERIES LAUNCH PARTY
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