THE WRONG NUMBER
BRANDING
"The Wrong Number" is 1920's slang for an "undesirable person," or, more likely, someone who the mafia would have a hit out on. For my BFA thesis project, I created a branding system for a Prohibition-era inspired bar, playing into the retro aesthetic by choosing period colors and imagery, and rendering all of the type by hand.

When presenting this project, I wanted to display it in as realistic of a manner as possible. This meant constructing a bar, painting signs by hand, having beer both in bottles and on tap, and including elements of a real bar such as branded glasses, menus, and coasters.

Student project completed at William Paterson University. Instructor: Angela DeLaura. 
Photos courtesy of Liz Cannizzaro.

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AIDELLS
THE WIDE WORLD OF MEAT
DODGE
AMERICAN TALES
THE GRIM REAPER
BRAND GUIDELINES
GE
1032K
FOOD NETWORK NYCWFF
BARBECUE AND THE BLUES
HISTORY CHANNEL
SONS OF LIBERTY
YOUR PROJECT SUCKS
POSTER
ONESEVENTYFIVE
BRANDING
IDENTITIES
LOGOS & MARKS
JACKTHREADS/WESTBROOK FRAMES
SILVER SERIES LAUNCH PARTY
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