THE GRIM REAPER
BRAND GUIDELINES
This assignment was to create a brand guidelines book, not for a brand, but for a fictional character. I ended up with the grim reaper, and designed a 48-page black and white book, utilizing symbols derived from Medieval alchemy and distorted religious and occult imagery.

Below are a selection of spreads from the book, as well as a collection of imagery that was created for it.

Awards: 2014 WPUNJ Student Art Exhibition – 3rd Place in Graphic Design.
Student project completed at William Paterson University. Instructor: Bob Kerwin.

MORE:

TO THE SKY, TO THE NIGHT AND BACK DOWN
2017 – ONGOING
YOUR PROJECT SUCKS
POSTER
IDENTITIES
LOGOS & MARKS
HAUNTING, HAUNTED, HAUNTS
2016 – ONGOING
THE XX
POSTER
THE DEVIL'S TAKIN' NAMES
2016 – ONGOING
THE WRONG NUMBER
BRANDING
ONESEVENTYFIVE
BRANDING
IF ONLY YOU COULD SEE WHAT I'VE SEEN WITH YOUR EYES
2016 – ONGOING
PEOPLE
2016 – ONGOING
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