THE GRIM REAPER
BRAND GUIDELINES
This assignment was to create a brand guidelines book, not for a brand, but for a fictional character. I ended up with the grim reaper, and designed a 48-page black and white book, utilizing symbols derived from Medieval alchemy and distorted religious and occult imagery.

Below are a selection of spreads from the book, as well as a collection of imagery that was created for it.

Awards: 2014 WPUNJ Student Art Exhibition – 3rd Place in Graphic Design.
Student project completed at William Paterson University. Instructor: Bob Kerwin.

MORE:

IDENTITIES
LOGOS & MARKS
GE
1032K
SPEC KAY
XXV
THE XX
POSTER
YOUR PROJECT SUCKS
POSTER
HISTORY CHANNEL
SONS OF LIBERTY
DODGE
AMERICAN TALES
AIDELLS
THE WIDE WORLD OF MEAT
FOOD NETWORK NYCWFF
BARBECUE AND THE BLUES
THE WRONG NUMBER
BRANDING
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