THE GRIM REAPER
BRAND GUIDELINES
This assignment was to create a brand guidelines book, not for a brand, but for a fictional character. I ended up with the grim reaper, and designed a 48-page black and white book, utilizing symbols derived from Medieval alchemy and distorted religious and occult imagery.

Below are a selection of spreads from the book, as well as a collection of imagery that was created for it.

Awards: 2014 WPUNJ Student Art Exhibition – 3rd Place in Graphic Design.
Student project completed at William Paterson University. Instructor: Bob Kerwin.

MORE:

AIDELLS
THE WIDE WORLD OF MEAT
HISTORY CHANNEL
SONS OF LIBERTY
THE XX
POSTER
ONESEVENTYFIVE
BRANDING
THE WRONG NUMBER
BRANDING
IDENTITIES
LOGOS & MARKS
DODGE
AMERICAN TALES
SPEC KAY
XXV
GE
1032K
FOOD NETWORK NYCWFF
BARBECUE AND THE BLUES
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