ONESEVENTYFIVE
BRANDING
OneSeventyFive is a New Jersey-based menswear company, specializing in limited runs of handmade neckties, bowties, and pocket squares. Making formal wear by hand is a lesson in craft and tradition, and the identity honors this by referencing a bygone era of decadence (looking at you, Jay Gatsby) and presenting itself in a sophisticated black & white palette. I created a flexible system of marks to be used across the brand's packaging and stationary, and handwritten elements give an additional personal, handmade touch to an already intimate product.

More coming soon.

MORE:

THE WRONG NUMBER
BRANDING
DODGE
AMERICAN TALES
AIDELLS
THE WIDE WORLD OF MEAT
SPEC KAY
XXV
THE GRIM REAPER
BRAND GUIDELINES
HISTORY CHANNEL
SONS OF LIBERTY
IDENTITIES
LOGOS & MARKS
THE XX
POSTER
GE
1032K
FOOD NETWORK NYCWFF
BARBECUE AND THE BLUES
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