DODGE
AMERICAN TALES
For the release of the new Dodge Challenger, Dodge teamed up with Supercompressor to celebrate the heritage of the American muscle car. Since this series of content was so historically focused, we decided to reference 1970's exploitation films, where fast cars played a starring role. Using period fonts, colors, and sensationalist copy, we were able to turn the 2015 Challenger into the star of a 70's b-movie in email ad units and in editorial images.

Project completed while employed at Thrillist Media Group.

MORE:

THE WRONG NUMBER
BRANDING
IF ONLY YOU COULD SEE WHAT I'VE SEEN WITH YOUR EYES
2016 – ONGOING
SPEC KAY
XXV
PEOPLE
2016 – ONGOING
JACKTHREADS/WESTBROOK FRAMES
SILVER SERIES LAUNCH PARTY
FOOD NETWORK NYCWFF
BARBECUE AND THE BLUES
THE DEVIL'S TAKIN' NAMES
2016 – ONGOING
GE
1032K
AIDELLS
THE WIDE WORLD OF MEAT
THE GRIM REAPER
BRAND GUIDELINES
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